Michelle's Marketing Blog.

06 Feb 2024

michelledav SEO Permalink

5 Tips to Boost Local SEO For Small Business

michelledav February 6, 2024

Is your Valparaiso or local business not getting enough attention online? Are you disappointed when you search for “local {your industry}” and your Google Profile is on page 10? Don’t worry! As an SEO expert who values helping small businesses across the United States, I have 5 tips to boost your local search ranking and attract customers in your area. I’ll use a lot of references in this blog post about Valparaiso, IN. That’s because using your location in your blog post is another way to help with local SEO ranking. Let’s dive into these SEO boosting titans!

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17 Nov 2023

michelledav Content Marketing, Holiday Marketing, SEO, Web Design Permalink

How to Optimize Your Website for Holiday Shopping

michelledav November 17, 2023

Ho ho ho! Get ready, folks, because the holiday shopping season is about to unleash its festive fury! Published today (11/16/23), The National Retail Federation (NRF) just dropped some jaw-dropping projections for this year’s holiday shopping extravaganza, and it looks like we’re in for a record-breaking season.

Brace yourselves for a staggering 182 million shoppers during the Thanksgiving Holiday Weekend alone, a massive leap from the 166.3 million we saw in 2022. Overall, the NRF expects holiday sales to soar by an impressive 3-4% compared to last year.

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09 Nov 2023

michelledav Branding, SEO Permalink

Google Business Profiles

michelledav November 9, 2023

A Google Business Profile is a free and easy-to-use tool that helps businesses manage their online presence across Google Search and Maps. When customers search for your business on Google, your GB profile is the first thing they’ll see. It’s important to make sure your profile is complete and accurate, so that potential customers can learn more about your business and find you easily.

A Google Business Profile is a free and easy-to-use tool that helps businesses manage their online presence across Google Search and Maps. When customers search for your business on Google, your GB profile is the first thing they’ll see. It’s important to make sure your profile is complete and accurate, so that potential customers can learn more about your business and find you easily.

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19 Sep 2023

michelledav Branding, Content Marketing, Email Marketing, Multi-Channel Marketing, Web Design Permalink

Multi-Channel Marketing

michelledav September 19, 2023

In today’s digital age, building a strong brand presence is crucial for businesses aiming to stand out in the crowded marketplace. Traditional marketing methods have evolved into a complex, interconnected web of digital channels, giving rise to multi-channel marketing. This strategy involves leveraging various online and offline platforms to reach a wider audience and maximize brand awareness. In this blog post, we’ll explore what multi-channel marketing is and how these diverse channels work harmoniously to elevate your brand’s visibility. Let’s get started!

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20 Jul 2023

michelledav Affiliate Marketing Permalink

How to Build a Successful Affiliate Marketing Program

michelledav July 20, 2023

Want to know how to start affiliate marketing as an advertiser? In this blog, I share tips for technical integration, choosing a platform, affiliate management strategy, affiliate promotions, and content, and end with how fun affiliate marketing can be!

The affiliate marketing channel started in the late 90s but became popular in the mid-00s. This industry is now worth $17 billion with 83% of marketers using the channel. In my experience, I’ve seen this channel yield the lowest CPL (cost per lead) while generating the highest ROI (return on investment). CPAs (call per action) make it easier to stay on top of CPLs and CAC (cost acquisition cost) because you measure the desired action you pay out on. Read more

11 Jul 2023

michelledav Email Marketing Permalink

Mastering Email Marketing

michelledav July 11, 2023

Email marketing has proven to be one of the most effective tools for businesses to engage with their audience, nurture relationships, and drive conversions. A well-crafted email marketing strategy can be the key to success in today’s digital landscape plus it adds a personal touch to every communication. In this comprehensive guide, we will explore the fundamental elements of an email marketing strategy that can help businesses thrive. From subscriber acquisition to re-engagement, we’ll cover it all. So, let’s dive in!

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25 Jun 2023

michelledav Affiliate Marketing Permalink

B2B Affiliate Marketing: A Guide for Businesses

michelledav June 25, 2023

B2B Affiliate marketing is a popular marketing strategy that has been around for decades. It involves promoting a product or service through an affiliate program, where affiliates earn a commission for each sale or lead, they generate. While this channel is commonly associated with B2C (business-to-consumer) businesses, B2B (business-to-business) companies can also benefit from this marketing strategy and have been for decades. In this blog post, we will discuss B2B affiliate marketing and how businesses can leverage it to drive sales and increase revenue.

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05 Jun 2023

michelledav Affiliate Marketing Permalink

Affiliate Marketing Programs: An Important e-commerce Strategy

michelledav June 5, 2023

Affiliate marketing programs are perfect for e-commerce businesses for a number of reasons. The most obvious reason is affiliates help facilitate online sales and actions. If your e-commerce brand is looking for more signups on a free trial to convert them down the funnel an affiliate program is perfect for you. If you sell products online again, an affiliate program is perfect. B2B affiliate programs also perform extremely well with B2B e-commerce brands. Now, let’s dive into more details about why e-commerce brands must incorporate an affiliate program in their marketing strategy.

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